With 43 holiday parks that stretch across the length and breadth of the UK, Park Holidays boast some truly amazing scenery, creating the perfect backdrop for a great getaway. Now in our 7th successive year working with Park Holidays, Microtill have worked closely with the operations team to ensure the guest experience is the very best it can be when using any payments, ordering and bookings process.
Over a period of acquisitions, it was felt that centralised reporting, a more joined-up IT
infrastructure and value-added benefits were needed to improve the whole service journey.
In addition, management reporting was basic and limited in its insight into the business and
its customer spending behaviour.
A full review of all hardware was undertaken to align each individual venue, bar, restaurant and entertainment area to one specific system, creating simplicity for the team, and improving the level of technology that could integrate with EPOS.
This in turn allowed the management team to identify exactly what services would be on offer, when and where. With the advancements in self-ordering, many of the venues took full advantage of putting this in place to allow customers to choose how they want their experience to be, in many cases adding to the average spend per guest.
Team efficiency is essential in a busy holiday environment, making sure that both speed and accuracy were in harmony when taking orders and payments, made much simpler through the addition of integrated card terminals. This resulted in improved stock control and less cash variances and mistakes.
Transforming data into profit
Since the addition of moving all data to the Cloud back office, the leadership team are able to quickly gain access to essential management information, make swift decisions based on real time and empower their team to take action. A wealth of reports were made available to better understand sales trends by shift, day of week, month and so on.
With the added ability to schedule price changes and allow Microtill to gain access to manage file maintenance, this created more time for the team to focus on park activities.
With the introduction of the Centralised Loyalty programme, this has made it far easier for owners to feel rewarded each time they spend, with discounts and simple online ways to top up balances, as well as at the point of sale. With advancements in technology comes convenience. This has certainly been the case whereby customers are now able to access online ticketing, being able to book events or activities in advance, shaping a more relaxed holiday experience!