Park Holidays

With 43 holiday parks that stretch across the length and breadth of the UK, Park Holidays boast some truly amazing scenery, creating the perfect backdrop for a great getaway. Now in our 8th year working with Park Holidays, Microtill has closely collaborated with the operations team. Our goal is to ensure the guest experience is the best it can be for payments, ordering, and bookings.

The Challenge Over a period of acquisitions, it was felt that centralised reporting, a more joined-up IT infrastructure and value-added benefits were needed to improve the whole service journey. In addition, management reporting was basic and limited in its insight into the business and its customer spending behaviour.

The Solution A full review of all hardware was undertaken to align each venue, bar, restaurant, and entertainment area to a single system. This created simplicity for the team and improved the integration of technology with EPOS. This in turn allowed the management team to identify exactly what services would be on offer, when and where. With the advancements in self-ordering, many of the venues took full advantage of putting this in place. It allows customers to choose how they want their experience to be, in many cases adding to the average spend per guest.

Team efficiency is essential in a busy holiday environment, making sure that both speed and accuracy were in harmony when taking orders and payments. Integrated card terminals have made this process much simpler. This resulted in improved stock control and less cash variances and mistakes.

Transforming data into profit Since moving all data to the Cloud back office, the leadership team can quickly access essential management information. This allows them to make swift decisions based on real-time data and empowers their team to take action. A wealth of reports were made available to better understand sales trends by shift, day of week, month and so on. With the added ability to schedule price changes and allow Microtill to gain access to manage file maintenance, this created more time for the team to focus on park activities.

Adding value The introduction of the Centralised Loyalty programme has made it much easier for owners to feel rewarded each time they spend. It offers discounts, simple online balance top-ups, and options at the point of sale. With advancements in technology comes convenience. This has certainly been the case whereby customers are now able to access online ticketing, being able to book events or activities in advance. This shapes a more relaxed holiday experience!